Jackie O reveals new side hustle with manager Gemma O’Neill – besties

Jackie O

KIIS FM colleagues cheer on as Jackie reveals besties business plan

Jackie O has revealed on air the details of a new business she is starting with her best friend and manager Gemma O’Neill.

Dropping the news during Tuesday’s The Kyle and Jackie O Show, Jackie explained: “The name of the company is besties. We will offer a space where best friends come together for exclusive guest speaker events, private holidays and luxe products – all for you and your BFF.”

The branding includes these tag lines:

bestie: [noun] a person’s best friend

One person you can count on when sh*t hits the fan!

Jackie revealed on air she even designed the simple besties logo. Kyle Sandilands told Jackie: “I am shocked you have actually done something.” He then led the K&J team in a round of applause to celebrate the launch of besties.

besties is the brainchild of real-life BFF’s Jackie O and Gemma O’Neill, best friends for the past 20 years.

The pair said they always wanted to create a business together and after many conversations, they decided to celebrate the special bond shared not only by themselves but so many others, thus, besties was born. besties aims to allow people to celebrate the most important relationship in their lives – their best friend.

In a release today, the co-founders explained besties:

besties is a space that gives you and your BFF the perfect opportunity to spend more time with each other, creating additional memories together. besties will bring you closer to extraordinary people at engaging events where we will welcome some of the most talked about and high-profile guest speakers to the stage, take you to the most breathtaking and exclusive destinations on group holiday adventures, plus spoil you with a range of luxe products specifically and personally curated by us for you. 

The relationship you share with your bestie is like no other – they are the one person who knows you better than you know yourself. Thinking back to your biggest milestones, your hardest times and your greatest successes, who was standing alongside you throughout them all? Your bestie. Jackie and Gemma have been there for each other through thick and thin – just like you and your bestie – navigating marriages, divorces, babies being born and new jobs.

At besties you will make incredible memories, listen and learn from others and try new adventures with that leading BFF in your life. Grab your bestie and sign up together to get all the access first www.besties.au and get in on the action and silliness by following @bestiesau on Instagram. All besties events are LGBTIQA+ friendly.

Jackie O and Gemma O’Neill

There are no details yet of the first besties’ event. But you won’t have to wait long. Jackie O and Kyle will announce the first international guest flying to Australia for besties and interview them on Wednesday’s Kyle and Jackie O Show.


Jackie O has spent 30 years in radio broadcasting and is best known as one half of the successful Kyle and Jackie O Show on KIIS FM. In 2022, Jackie was inducted into the Radio Hall of Fame recognising her longstanding contribution to the airwaves. Along with her role as a radio host, she’s also been a TV presenter including hosting Big Brother and as a judge on Popstars and The Masked Singer for three seasons. Jackie is co-founder and creative director of besties.


Gemma has spent 25 years in media and entertainment, holding executive positions in Australia, New Zealand, US and UK. She is now the managing director of her talent management and production company, the Gemmie Agency. She is co-founder and CEO of besties. Gemma holds a Masters Degree in Business Administration and is currently studying Bachelor of Psychology. A non-executive board director of Carrie’s Beanies for Brain Cancer, she is also an advisory committee member of Soho House, Sydney.

See also: Gemma O’Neill moves into media management

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