IPG Mediabrands Australia has appointed Dr Grace Liu as the incoming CEO of Reprise, Mediabrands’ digital experience agency. Liu is most recently CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term.
Liu has led Isobar China’s development of highly advanced, full-service digital marketing programs that encompass digital and social media, content, e-commerce, customer experience and digital creativity.
“Grace’s acceptance of our offer to be CEO of Reprise Australia represents a step-change in our digital leadership and vision for the Reprise business, its clients and the broader Mediabrands group,” said IPG Mediabrands Australia CEO Danny Bass. “She has some of the strongest credentials I have seen as a driver of engagement across digital channels and her skills will further energise our very successful Reprise business.”
At Isobar, Liu was chief executive officer of Kantar TNS China, where her focus was across cultural integration, implementation of new communications practices, corporate repositioning and business transformation focused on technology, social, mobile and big data programs.
Dr Liu has a Doctor of Philosophy (Economics) from the Imperial College of London that focused on corporate entrepreneurship, innovation and new technology.
She will take the leadership of Reprise Australia after the departure of Ale Vendramin, who left the business in December 2017.