Pinterest has introduced Mobile Ad Tools, a feature that gives businesses the ability to create and manage Pinterest ad campaigns on a mobile device at any time.
The platform has detailed the initiative with this information:
In the last year, we’ve added a suite of self-serve tools to make it easier for businesses of all sizes to reach Pinners and measure the effectiveness of their campaigns. Now, with the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins.
Using Mobile Ad Tools, companies can build brand awareness and drive performance while reaching new customers without going over budget. Businesses like FOUNT and Little Blue Olive are already seeing results from early testing.
“We are seeing a drastic increase in engagement when Pins are promoted, up to 4,430%. Pinterest is bringing more traffic to our site than Facebook and Instagram, where we also run ads. People find us through Pinterest, we are able to reach new customers.” – Phillip Wachter, co-founder and CEO, FOUNT
Businesses start advertising on mobile by choosing a Pin from their business profile and then selecting from automated or custom targeting options. After choosing Pins and targeting options, pick the duration and daily budget of the campaign, complete billing information and then publish the ad, all from a mobile device.
Easily measure campaigns and optimize on mobile
A few of the features within the mobile ad tools include adjusting budgets and targeting, pausing an ad, editing the URL destination and the campaign name. Other metrics available in Mobile Ad Tools include advertising spend, remaining campaign duration, impressions, clicks, click-through rate and saves.
Over the past year, we’ve added a variety of features to help both small to medium-sized businesses and large advertisers with complex teams to more easily manage ads and collaborate on the platform. These features include multi-user access to ad accounts, campaign duplication, custom reporting and insights into their audience and their organic performance.