With the addition of four new billboards that were constructed in September, Gawk Outdoor has surpassed the significant milestone of 50 billboard locations in Regional Victoria and South Australia.
Almost every single site has been developed and built from scratch by Gawk. This portfolio includes three digital sites with a fourth going up in Ballarat in October.
Gawk Outdoor was established by the brother duo Luke and James Course in 2018 and previously known as Regional Billboard Co. In 4 years, Gawk has catapulted itself from start-up to industry leader in the Outdoor Advertising industry in Regional Victoria. The Gawk team has also grown to six.
From its first site erected in Portland in August 2018, Gawk Outdoor has continued to grow due to significant demand from a mixture of local and national clients. Even the challenges presented to outdoor media owners during the Covid pandemic have failed to slow growth.
“We are really proud of this important milestone” said founder James Course. “But it should be noted that our pie consumption from Regional Victorian bakeries far outweighs the number of billboards!”
After less than four years the company is now the second largest outdoor advertising provider in Regional Victoria (by number of locations). With 50 locations, Gawk trails only ASX listed giant oOh Media.
Gawk Outdoor prides itself on its down to earth business strategy, working with businesses of all sizes and across a number of industries. The whole team embraces being a new challenger in a media market that has traditionally been dominated by large incumbents.