Independent, full-service media agency Kaimera has launched a free online course to help smaller businesses and marketing professionals better understand media and take advantage of the agency’s ability to help businesses recover and grow.
The Kaimera Media Academy is designed to educate companies about the different media channels available, and how each can be used to drive commercial value and growth.
“Media will play a big part in Australia’s post-pandemic recovery,” Kaimera CEO, Nick Behr, said. “Many businesses don’t have the budget to spend their way to recovery. We want to give them the opportunity to not only upskill their media knowledge but gain a competitive advantage in market.”
The program has been developed by the senior leadership team at Kaimera and covers a variety of key topics including Data & Measurement, Search, Social and Content marketing best practice. Each week during February, Kaimera will host an hour-long webinar followed by a Q&A session. The sessions are open to everyone, regardless of marketing background or experience, and have been designed to help businesses think about how they can get the most from their media expenditure.
“We developed the Kaimera Media Academy with smaller businesses in mind, we don’t want to confuse and bamboozle marketers, this program is about going back to basics and giving tangible, actionable advice,” Behr said.
“Given the year that has been we want to give something back, and what better time to announce this but at Christmas to help businesses kick start into the New Year and enable them to make the most of 2021.”
The Kaimera Media Academy will start at the beginning of February and run for four weeks.