Over 220 guests from key media agencies attended the inaugural smooth Sound Check event at the Melbourne Museum on Thursday night.
With smoothfm recently celebrating 10 years on air and recording an audience of over 2.3 million listeners across multiple platforms, the team credit the success of the brand to the fact that the station has always been about the music. smooth Sound Check was an evening that saw guests participate in musical themed challenges and experiences for prizes and bragging rights.
The evening, hosted by smoothfm’s weekend announcers Melissa Doyle and Richard Wilkins, with Andrew “Willsy” Will – Nova Entertainment Melbourne commercial director welcoming the Melbourne media market to the first of what will be a regular event.
Mike Perso, Ty Frost, Simon Diaz, Mel Doyle, Cameron Daddo & Richard Wilkins
Special guest Dave O’Neil took guests through their paces in the competitive section of the evening, supported by the five piece band Soul Groove.
smooth announcers Cameron Daddo, Mike Perso, Ty Frost, and Simon Diaz and Nova’s Melbourne commercial team joined teams from the Melbourne media market to participate in challenges. The night even included a spot of karaoke for extra points, to test the team’s smooth music knowledge and their enthusiasm for singing in public.
Nova commercial team (LHS) with Direct & Indy clients
After a fierce competition that saw the lead change multiple times through the rounds, Richard Wilkins, Melissa Doyle, and Dave O’Neil announce that Starcom had taken out the top prize.
Also attending the night was Nova Entertainment’s chief operating officer Peter Colosimo, chief commercial officer Nick Young, group commercial director Luke Minto, head of smooth programming Peter Clay, sales director – direct & indies sales Sydney & Melbourne Josh Halling and Perth commercial director & market lead Antonell Doyle.
Team from PHD with Cameron Daddo, Richard Wilkins (centre) & Peter Clay (RHS)
See More: “The baby on the FM dial”: Nova’s Paul Jackson on 10 years of smoothfm
See More: Richard Wilkins on the smoothfm decade: ‘It has been a bloody good ride’
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Top Image: Mike Perso, Simon Diaz, Nick Young, Josh Halling, Mel Doyle, Cameron Daddo, Richard Wilkins, Luke Minto & Ty Frost