The Australian marketing industry is gearing up to host its inaugural In-House Agency Summit.
Presented by the In-House Agency Council (IHAC) the event is set to take place on September 11th in the Hunter Valley wine region. The event is free to attend for all in-house agency teams.
The In-House Agency Summit is Australia’s only conference focused on this growing segment of the industry. No longer a trend, in-house agencies have become firmly entrenched as part of the holistic marketing ecosystem and are now a mainstay with more than 78% of Australian marketers now working with an in-house agency. (IHAC In-House Landscape Survey 2023)
The summit aims to bring together professionals from the marketing industry to discuss the future of in-house agencies and explore emerging trends. The event will provide insights, practical knowledge, and networking opportunities for leaders in the in-house creative, production, media and marketing fields.
Chris Maxwell, IHAC executive chairman, said: “The in-house agency model in Australia is going from strength to strength. This summit is a watershed moment for the industry where we can come together, share, learn, and network. All in-house agencies are welcome to join and thanks to our partners Storyteq and -lution attendance is free for in-house agency teams.”
Developed in partnership with in-housing consultancy -lution and sponsored by creative automation platform Storyteq, the summit is set to host brands including Tourism Australia, CBA, Foxtel, Youi, NRMA, Seek, Newscorp, Asahi, Stan, TAL and Mona.
Attendees can expect insights from global and local in-house agencies, discussions on the future of brands and creativity, exploration of generative AI and production automation, as well as plenty of time to network with in-house agency peers.
Nick Thomas, -lution partner and chief strategy officer, said: “-lution is delighted to be supporting the region’s first-ever in-housing conference. As Australia’s leading experts in building and optimising in-house agencies, we’re looking forward to sharing our insights with the in-housing community.”