announces more clients to its expanding ANZ customer list


• The Australian team also expanded from 13 to 27 employees has announced its continued momentum in the first quarter of 2022 and added a number of Australian brands to its rapidly scaling ANZ business.

Among the 200 new customers added to the global client list during the first quarter of 2022 are Myer, Crocs, Compare The Market, Waggly, and VistaPrint.

The Australian team also more than doubled in size from 13 to 27 employees year on year. 

the world’s leading partnership management platform driving partnerships for more than 2,200 brands,

Adam Furness, APAC managing director at, said: “The ANZ team has had a phenomenal start to 2022 as we see the partnership economy thrive and mature.”

“It’s particularly satisfying to help brands and publishers of all sizes and stages of maturity create a lucrative new customer acquisition channel with our partnership management platform.

“We’re fortunate to work with some of Australia’s most iconic brands as well as some of our most innovative start-ups to help them realise the value a diverse partnership program can deliver,’ he added.

Other notable achievements during the first quarter include:

The promotion of Ayaan Mohamud as the partnership management platform’s first regional vice president of marketing APAC role, the appointment of Laurence Nelmes to new ANZ marketing executive role, and the promotion of Tanya Suna to the newly created position of director of people and culture, APAC.

The also recently acquired Pressboard, the premier analytics and reporting platform for branded content, which now offers Australian publishers the opportunity to jumpstart and scale their content partnership opportunities. released key research report: How Commerce Content Drives the Consumer’s Purchase Journey, which shows more than 80 percent of consumers perform online research for high-consideration products, and most are more likely to do so now than they were two years ago.

• The platform also relaunched Partnerships Experience Academy (PXA), providing product and Industry certifications that help build, measure and grow partnerships. The relaunch features new certification levels: Fundamentals, Associate and Expert, which all represent different skill levels and are more tailored to learners’ unique knowledge needs.

• The publication of The Partnership Economy, a book authored by’s CEO, David A. Yovanno, which is an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.

• The release of Link Scanner, a new feature which automatically detects and replaces broken links to ensure no clicks go to waste, and publishers and their brand’s partners save valuable dollars.

The company’s Search Compliance feature was also released, which reduces the incidence of partners bidding on branded or trademarked paid search terms by monitoring partners’ paid search activities for compliance, enforcing policies, detecting violations, and resolving issues through a resolution workflow.

Top image: Adam Furness

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