Search results for "impact.com"
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Digitalimpact.com’s Ayaan Mohamud shares her career journey and how she gives back to the industry
Mohamud spoke to Mediaweek about her career journey, paying it forward, and her outlook for the company
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AgenciesSparro deploys impact.com’s partnership management platform
• The agency is seeing increased demand from brands looking to drive incremental revenue
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DataImpact.com research reveals the rapidly evolving brand-influencer dynamic
• The report shows disparity and alignment of perceptions of marketers and influencers
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BusinessImpact.com announces more clients to its expanding ANZ customer list
• The Australian team also expanded from 13 to 27 employees
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BusinessImpact.com announces acquisition of Pressboard
• The acquisition will empower publishers to jumpstart and scale their content partnership opportunities
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BusinessImpact.com announces promotions and new hires for APAC operation
• The company has further plans of expanding business to India in 2023
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OpinionContext over clicks: How creators are fixing retail media’s trust problem
Social commerce has matured from an emerging trend to a dominant force.
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Data & InsightsBrands pivot to affiliates for cheaper growth
“Affiliate marketing is no longer a niche tactic. It’s a core part of the modern marketing mix.”
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MarketingPerformance dollars struggling to perform? Enter community-driven marketing
When brands fail to build real, meaningful connections? Loyalty disappears fast.
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DataAffiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
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NewsHow social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
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OpinionAdam Furness: Why more brands are harnessing the power of personal recommendation
Media, societal and technological shifts mean that customer-referral marketing is experiencing a renaissance.
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Brands‘We’ll need to find a bigger venue next year’: Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks...
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DigitalFitness & Lifestyle Group partners with Impact to launch partnership marketing program
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."