Icon Agency welcomes Simon Hobbs as executive director of digital

Icon Agency - Simon Hobbs

Hobbs will focus on new business development and optimising the team’s processes and systems

Simon Hobbs is joining the integrated communications firm Icon Agency as executive director of digital.

In this newly created role, he will lead Icon’s digital department with a focus on new business development and optimising the team’s processes and systems.

Hobbs brings significant management experience, having previously grown multiple teams across agency and government. His appointment follows two years of significant growth, which saw Icon double in size and revenue and earn 41 award nominations and 22 wins since the start of 2021.

Hobbs, a Drupal veteran with more than 30 years of experience, previously consulted for the New South Wales government for two years, focussing on the complex content platform that is the nsw.gov.au website.

Icon Agency continues to expand its portfolio of website design, development and content strategy projects, especially within the government sector.

Icon’s managing director of digital, Chris Dodds, said: “Adding Simon to our team reflects our commitment to constant improvement. In this next phase of growth his expertise and leadership will help our team operate at peak performance.”

“Simon’s extensive experience with government projects strongly complements our strength and history of government work. We’re excited to add his knowledge and skills to our growing team.”
Hobbs said Icon’s expansion, ethical policies and focus on innovation appealed.
“Icon is in a fantastic position that aligns with my passions. With recent and ongoing growth, there’s a great opportunity here for me to make a difference and help this team do their best work,” said Hobbs.
“Icon’s commitment to innovation is a real drawcard for me. We’re keeping one eye on the horizon to see what new technological opportunities are coming, like AI and the Metaverse.”
Joanne Painter
, Icon’s group managing director, said: “We continue to grow quickly thanks to the support and trust of our clients. Senior appointments like Simon strengthen our capabilities across all disciplines and allow us to offer multi-faceted, end-to-end projects.”

Top image: Simon Hobbs

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