Icon Agency is the fourth fastest growing agency in Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings.
Icon Agency’s fee income for 2021 grew 84.3%, making it the fastest-growing and largest independent agency in Australia.
The Melbourne-based independent agency was ranked 172 in the world by fee income, up from 226 last year.
Icon entered the PRovoke Media Asia-Pacific ‘Fast Movers’ rankings last year in the ninth position with a fee income growth of 68.2 per cent.
Icon group’s managing director Joanne Painter said the firm’s continued strong performance over 2021 and into 2022 was testament to the power of purpose to shape business outcomes.
“Achieving a top five ranking in our region is particularly satisfying as it coincides with Icon’s 20th anniversary celebrations. When we formed Icon two decades ago, we knew we wanted to be a different type of agency.
“Back then, not many businesses were talking about social impact or how purpose can inform creative practice. Today, industry and clients are looking for partners who share their ambition to have a meaningful impact on the world,” she said.
“Icon’s purposeful work ethos isn’t just talk — we give preference to briefs that improve lives, support communities and help the planet. We look for employees who share these beliefs and gain satisfaction from working with like-minded clients. That focus on purpose is driving growth and attracting global clients to our roster,” Painter added.
Earlier this year the agency opened a dedicated digital production studio in inner-Melbourne.
See also: Icon Agency opens its digital production studio
The studio space is located in Richmond’s iconic Rosella Complex and is called The Content Garden. It is a purpose-built creative space for photography, film, social media and web content production.
The studio, which spans more than 600 square metres, will be a hub for emerging digital content creatives, hosting film nights, collaborations and networking events.
The Content Garden will also be home to Icon’s expanded video production division, including a newly created Auslan studio to produce content for deaf, blind and deaf-blind audiences.
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Top image: Icon Agency team