Icon Agency has appointed Michael Knox to the newly created role of executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning.
Knox’s appointment is effective immediately, and he will oversee the creative output across the independent agency.
He brings over 25 years of experience, both locally and internationally, to the role and has led creative agencies and in-house teams. He served as chief creative officer of Grey Greater China and was a member of Grey’s Global Creative Board.
Knox was most recently ECD at Think HQ and, prior to that, held an ECD role, helping build News Corp Australia’s own creative agency, Roller.
He has also judged and won at major award shows, including D&AD, Cannes Lions, Spikes Asia and Effies. His popular creative industry podcast, The Imposterous, returns for its third season in February.
Knox said of joining the independent agency: “Icon’s interdisciplinary approach to problem-solving is unearthing some big opportunities. This is a way of working I believe in, a sentiment that is driving important and unmissable work.
“Icon’s clients and the projects on the table span some of the most interesting sectors and challenges in the country. The people are the best in the business. I’m delighted to be here working with the team.”
Joanne Painter, Icon’s Group managing director, said Knox reflects the agency’s evolving offer to the market and will supercharge the agency’s already market-leading creative capability and output.
“He is experienced but hungry, ambitious but humble, and above all, passionate about the work,” Painter said.
Painter added: “Our Indy spirit and contemporary approach, which blends communication, technology, and behaviour change to deliver outstanding creativity and results, requires creatives who understand more than just how to earn attention, but how to drive action. Michael, alongside his new team, delivers in volumes.”
Top image: Michael Knox