Independent creative agency Hopeful Monsters has announced the appointment of Tegan Knight as their new senior business director.
Knight moves from Activision Blizzard where he spent eight years leading brand communications across ANZ for gaming franchises including Call of Duty, Diablo, World of Warcraft and Overwatch.
Knight brings immense experience in the entertainment space to Hopeful Monsters as he has led creative campaigns with athletes across the UFC, A-League, AFL and NRL while his work has also crossed over between gaming, sports and music.
He has also worked with Universal Pictures, PlayStation and Cricket Australia.
Knight states: “I’m stoked to become a Hopeful Monster. I’ve been a big fan of the campaigns they’ve been driving, so it’s exciting to be a part of the agency’s leadership team and future growth.
“Surrounded by these sharp, creative, curious people, I feel at home. With more than 3 billion gamers worldwide, with a 50:50 male-to-female ratio, I see a massive opportunity for major non-endemic brands to really connect with them. However, many lack the know-how. I hope to bridge that gap while delivering industry-leading work in sports, entertainment, and beyond.”
Katie Barclay, CEO of Hopeful Monsters said that Knight’s addition to the team brings a brilliant new perspective to the team.
“Knight’s addition gives brands the opportunity to connect with audiences in non-traditional ways,” she said.
“As we continue to grow the business, we want to bring on the best people who epitomise what it is to be a Hopeful Monster – rare creatures on a mission to shape culture. Tegan has that in droves and builds on our existing legacy in sports and entertainment.”
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Top Image: Tegan Knight and Katie Barclay