Guardian Australia extends its brand campaign with Howatson+Company

Guardian Australia

The campaign includes two films about the struggle for women’s and Indigenous rights in Australia

The Guardian Australia has announced the extension of its ‘news needs a guardian’ campaign with the launch of two films by Howatson+Company.

The films highlights the uniquely progressive role that the Guardian plays in the Australian media market.

The films follow the struggle for women’s and Indigenous rights in Australia, featuring the achievements of notable activists within these movements and the hurdles they’ve overcome over the last century.

They underscore the important role that journalism plays in documenting these events, including the Guardian’s own reporting since it launched in Australia in 2013.

Guardian Australia

Each film was developed in collaboration with Guardian Australia’s editorial team and academic experts, and in consultation with community members and organisations, including Parks Australia, Aboriginal Heritage Action Alliance, Mervyn Bishop, Mabo family, Uluru-Kata Tjuta National Park,NFSA, NIAA, PKKP and PKKP Aboriginal Corporation and the Victorian Indigenous Research Centre.

Lenore Taylor, editor of Guardian Australia, said: “Guardian Australia is a proudly progressive media organisation. That in no way connotes partisanship. It means we believe Australia can be better and fairer.

“These ads highlight issues where Australia has made progress over its history, where Guardian Australia has focused reporting attention in the almost 10 years we have been working in Australia, but where there is much more to do.”

Chris Howatson, Howatson+Company’s founder and CEO, said: “Often we assess societal progress in the moment, based on the events of the day. In telling the longitudinal stories of women’s rights and Indigenous affairs, we can step back, appreciate what has been achieved but focus on the work still to be done.”

The ‘news needs a Guardian’ campaign was launched earlier this year and runs across TV, VOD, cinema, and digital OOH. It is part of Guardian Australia’s broader growth strategy which includes a national partnership with JCDecaux.

Through this partnership, Guardian headlines – curated directly by newsroom editors – appear on train station screens, large format sites and street furniture across the country during peak commuter times.

Guardian Australia

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