Graham Norton brought his signature wit and charm to Australian screens on Monday night for the launch of Wheel of Fortune Australia on 10. The game show’s return proved to be a massive hit, with launch night attracting a total national audience of 1.03 million viewers, cementing it as the #1 new show of the year on 10.
The Monday premiere dominated its timeslot across key demographics, including 25 to 54-year-olds and 16- to 39-year-olds, lifting 10’s timeslot performance by an impressive 42% week-on-week. The gains were even more significant in key demos, with increases of 69% in 25 to 54-year-olds and 53% in 16 to 39-year-olds. The program also achieved a commercial share of 30.2% in 16 to 39-year-olds, reflecting its strong appeal to younger audiences.
Matlock keeps the momentum going
Monday night also saw continued success for Matlock, which reached a total national audience of 926,000 viewers. Now the biggest scripted drama of the year on 10, the program dominated its timeslot, delivering the highest commercial share of the season in total viewers and all key demos.
Matlock grew significantly week-on-week, with a 12% increase overall, including a 31% rise in 16-39s and an 18% boost in 25-54s.
A winning launch for Network 10
The combined success of Wheel of Fortune Australia and Matlock gave Network 10 a strong start to the week, driving notable increases across the network:
- Network 10: Up 7% week-on-week, including growth of 12% in 16-39s and 25% in 25-54s.
- 10: Up 10% week-on-week, with boosts of 15% in 25-54s and 11% in 16-39s.
- 10 Peach Comedy: Up 32% week-on-week in its core demo of 16-39s.
- Nickelodeon: Up 12% week-on-week in its key demo of under 40s.
7-day viewing highlights
10’s success extended to 7-day total audiences, with key programs showing continued strength:
- Dessert Masters: Reached 1.01 million total viewers.
- Matlock: Reached 956,000 total viewers.