G Squared has been appointed by Meriton Suites to lead digital strategy, paid media and search engine optimisation to drive the hotel chain’s online bookings, as well as incorporating their online shop.
The independent Sydney consultancy was selected based on a full-funnel digital strategy geared towards delivering a substantial performance uplift with an integrated approach, leveraging paid and organic tactics based on market and business needs.
For more than 20 years, Meriton Suites has been the market leader in apartment-style hotel accommodation with 23 locations and 6,204 hotel suites located across Sydney, Brisbane, Canberra, Melbourne and the Gold Coast.
George Photios, director at G Squared, said they are looking forward to be working with an iconic Australian hospitality brand that brings its specialist technical expertise to for holiday and business travellers.
“The hotel accommodation sector is an incredibly competitive one and as the leader in hotel apartments Meriton Suites has ambitious objectives to further strengthen its digital footprint while continuing to drive direct bookings to its portfolio of properties,” Photios added.
Miriam Nagib, Meriton Suites’ national marketing manager, added that the apartment-style hotel brand is looking forward to working with G Squared on delivering their goals across the year ahead.
Meriton Suites is the latest new business win for G Squared and follows its appointment by leading online marketplace, Gumtree, to drive search and deliver improved customer experiences following a multi-agency pitch.
This comes after G Squared launched Burrow, a 24/7 community management and social monitoring agency with clients including Specsavers, Australian Super, Monash University, Stockland and Bunnings.
The digital consultancy launched Burrow as its own business practice after increased client demand from enterprise clients to safeguard brand reputation while moving beyond traditional community management and social monitoring practices.