G Squared, a digital consultancy based in Sydney, has announced the appointment of John Phung – the former data strategy specialist at AKQA, Digitas, and dentsu – as its inaugural head of data and analytics.
The firm serves a diverse client base including Mirvac, Mitsubishi Electric, Meriton, Bunnings, and Specsavers, integrating paid media, SEO, and web services.
See also: G Squared strengthens paid media and search offering with two senior appointments
Phung moves from his position as the lead data marketing specialist at AKQA, managing data-driven strategies for marketing technology and communication programs.
He also held senior positions at Digitas and Dentsu, most notably as the national analytics manager for Amnet, the trading desk for the Dentsu network.
In his new role, Phung will spearhead G Squared’s efforts in data analysis and reporting across paid media, SEO, and web platforms.
His responsibilities entail collaborating with consultants to furnish clients with strategic insights, particularly in optimising investment decisions through best-practice attribution models spanning the entire digital marketing spectrum.
“Having worked for a number of large multinational networks in recent years, I’m looking forward to bringing my experience to one of the leading independent digital consultancies in the country,” said Phung.
George Photios, co-founder and director of G Squared, said: “John’s hugely experienced and aligned with our client ambitions and those of the agency.
“As we continue to innovate and drive superior outcomes for clients, we recognised an opportunity to leverage and enhance our current data and analytics capabilities that will deliver enhanced returns on their marketing investment.”
Most recently, the company unveiled Burrow, a dedicated 24/7 community management and social monitoring agency aimed at mitigating online brand risk.
See also: G Squared mitigates online brand risk with its social monitoring agency Burrow
Phung’s appointment also follows the company’s December announcement of hires aimed at bolstering its paid media and search services.
Last year, G Squared revealed Steph Hasouros would join its team as the head of paid media. Ishita Sehdev was also hired as the manager of the SEO consulting team.
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Top Image: John Phung