British based publishing group Future has acquired SmartBrief Inc, a US-based digital media publisher of targeted business news and information.
SmartBrief is a leading US-based digital media publisher of targeted business news and information by industry and delivers relevant industry news in partnership with trade associations, professional societies and corporations.
SmartBrief owns a database of 5.8m+ subscribers made up of senior executives, thought leaders and industry professionals.
SmartBrief, founded in 1999 and based in Washington DC, allows advertisers to target and engage with decision-makers and influencers across multiple sectors including food & travel, business, education, finance, health care, retail, tech, marketing and advertising.
Zillah Byng-Thorne, CEO of Future, said: “The acquisition of SmartBrief will substantially boost our presence and market position in the B2B sector and enhance our technology capabilities.
“SmartBrief is a leading, respected provider of sector-focused newsletters and daily email briefings covering a range of key verticals. The addition of SmartBrief’s must-read information products to our portfolio will further extend the reach of our B2B operations.”