SWIISH is making a play for your ears.
The cult Australian wellness brand, best known for its Instagrammable green powders and community-first approach, is now taking on one of the fastest-growing formats in media with a podcast that promises straight talk on everything from testosterone shots to TikTok gut health hacks.
Wellness Unlocked is hosted by SWIISH co-founders and charismatic sisters Sally Obermeder and Maha Corbett. Each episode will unpack buzzy trends, emerging science and personal wellness stories, with a hard line on separating fact from fluff.
“We’re very trusted in this wellness space, and we want to bring that same trust to the podcast space,” Obermeder told Mediaweek. “We’re not obnoxious wellness sprinklers… we might create these incredible formulations, but we are very relatable people.”
A brand born from survival, now built on story
SWIISH began in 2012, but its real origin story goes back to Obermeder’s breast cancer diagnosis, stage 3, the day before giving birth. Recovery meant overhauling everything, starting with what she put in her body. Homemade smoothies became a lifeline. Soon, they turned into SWIISH’s flagship product: SUPERGREENS.
Since then, the brand has scaled into a fully-fledged lifestyle business, selling high-performance wellness products online and amassing a loyal fanbase. Wellness Unlocked is the next chapter, one less focused on products, more on presence.
“This isn’t like we’re doing the podcast just to fill our days,” said Obermeder. “Our greatest joy is when people say, ‘I feel better, I have more confidence.’ Our job is to help you wake up with that glowing, healthy confidence to live your life.”
Sally Obermeder with her first born
No woo, no preaching, just what works
Each episode takes a deep dive into a wellness topic, with expert interviews, science you can actually use, and some personal overshares for good measure. Topics include hormone optimisation, sleep, sex, and emerging treatments that aren’t always in your GP’s vocabulary (yet).
“We’ve always spoken very openly about what we’ve been going through, whether it’s fertility, cancer, whatever,” said Corbett. “We recorded a few episodes that are just us, and we call those The Wellness Diaries. It’s personal.”
One of Corbett’s recent lightbulb moments? A brain sleep expert explaining why the hours before midnight matter. “The brain actually cleans itself during that time,” she said. “Once you hear the science and understand the reason behind it, you’re more likely to do it.”
Small tweaks, big shifts
At its core, Wellness Unlocked isn’t about elite hacks or punishing regimens, it’s about making wellness less overwhelming and more doable.
“I hope people realise they have more control than they think,” said Obermeder. “It’s not as hard as they might imagine. Small tweaks go a long way.”
Corbett adds: “We’re so used to looking after everyone else, but we’re the ones flying the plane. Would you trust a pilot who said, ‘I’m exhausted, but I’ll push through?’ No? Then why do we treat ourselves that way?”
SWIISH co-founders Maha Corbett and Sally Obermeder
Intimate, imperfect and kind of messy, in a good way
The podcast also leans into the dynamic between the sisters themselves, complete with voice notes, behind-the-scenes chaos, and real talk about what they’re learning (or struggling with).
“There are so many moments where we’d be recording something and send it to each other and be like, ‘this is so good!’” said Obermeder. “That’s why I love the intimacy of podcasts.”
Asked for her go-to self-care rule, she’s quick: “Think of self-care like brushing your teeth. You don’t feel bad for brushing your teeth, it’s just a thing you do.”
Corbett is even more direct: “You’ve only got one body. Don’t you want to squeeze the juice out of every day?”
New format, same mission
Wellness Unlocked is SWIISH’s first major content play outside its usual product range, and it arrives at a time when more health and beauty brands are building out editorial arms and podcasts to deepen customer engagement.
Still, Obermeder and Corbett insist this isn’t about keeping up, it’s about showing up. “Wellness, for us, encompasses everything from supplements to eating well, sleeping, moving, and looking after your mental health,” said Obermeder. “It’s all connected.”
The podcast will be available on Apple Podcasts and Spotify, with new episodes released weekly.