Fresho has appointed TAG to lead its digital advertising and creative strategy across Australia and New Zealand, the UK and the US.
The partnership will support Fresho’s global expansion, with a focus on improving lead quality and driving stronger commercial outcomes across its B2B SaaS platform for the food distributor and wholesaler supply chain.
Performance-led growth
TAG will deliver a data-led acquisition strategy to enhance creative performance and scale digital impact across key markets.
Nick Beattie, director at Fresho, said the consultancy’s approach aligned with the company’s growth ambitions.
“As we continue to grow across ANZ, the UK and the US, we need a partner who can combine sharp creative thinking with rigorous performance execution,” he said.
“TAG brings a proactive mindset and a clear focus on lead quality, which is critical to our success across global markets.”
Zoe Goodhardt
Zoe Goodhardt, partner at TAG, said the partnership reflects a shared focus on measurable growth.
“The wholesale supply chain is undergoing rapid digital transformation. We’re excited to support Fresho with acquisition strategies that deliver measurable impact.”
Top Image: Fresho x TAG