From Saturday October 6 at 12noon, Foxtel music brand [V] will continue its tradition of showcasing the best emerging talent from Australia and beyond with the launch of UNCO[V]ERED – an artist-focused initiative aimed at flaunting a new generation of music superstars, freshly picked every week courtesy of [V]’s expert curators.
For decades, [V] has discovered and supported emerging artists from around the country and across the globe. At the beginning of many careers [V] has championed and helped break superstar acts including 5 Seconds Of Summer, Delta Goodrem and The Veronicas, while [V]’s Guerrilla Gigs debuted acts like Ed Sheeran in Australia and was the first music channel to support his video.
During its primetime weekend slot, UNCO[V]ERED will unveil a new video from an upcoming artist and offer monumental support through high rotation on [V], plus a ton of online support across [V]’s website and socials, increasing both audience reach and credibility.
Fraser Stark, group general manager of Foxtel’s entertainment and music channels, said: “We know that the [V] audience values fast access to today’s hottest artists and UNCO[V]ERED will deliver, every week, something new and fresh and soon-to-be hot. The superstars of tomorrow start here.”