Foxtel Media has today announced Toyota Australia as the primary partner for Kayo’s new sport offering, Kayo Local, which adds local state sports competitions across Australia to its library, available to stream live and on-demand.
Competitions that will be streamed as part of Kayo’s local sports initiative include:
• Rugby League: Queensland Rugby League, Intrust Super Cup
• Australian Rules Football: VFL
• Cricket: Women’s National Cricket League and Club Cricket Finals
• Field Hockey: Hockey One
• Basketball: National Junior Basketball Championships
• Golf: NSW Open, QLD Open (on-demand)
Plus more to be announced soon.
Kayo-branded Toyota HiLux vehicles will be at the centre of local NSW and Victoria sporting events and be used to transport talent and merchandise to local community sports grounds. Toyota Australia will also sponsor the coverage during Kayo Freebies broadcasts, ensuring greater exposure for, and access to, the streaming of local sports.
As part of the campaign, Kayo are providing 50 $1000 cash grants to Rugby League and Aussie Rules clubs in NSW and Victoria, with participating clubs also given the chance to win one of ten Ultimate Kayo Days at their local ground, which will include the presentation of the cash grant, a visit from a Kayo Toyota HiLux packed full of giveaways and games and a guest appearance by a sporting great. Any local sports club in Australia will be able to register for a Kayo supporters’ sticker and complimentary 12-month Kayo subscription.
Sports nutrition brand, Musashi is also on-board as a launch partner. Their range of products will be part of Kayo’s activations at local community sports grounds.
The Kayo platform has seen significant audience growth since its launch in November 2018. Subscribers are bolstering national winter sports viewing numbers on Foxtel Group platforms and the agreement with Telstra announced in February which sees Kayo replace Telstra Live Pass for NRL and AFL is further buoying subscription figures.
Martin Medcraf, Foxtel Media sport sales and partnerships director said, “Foxtel Media is excited to be partnering with great brands like Toyota and Musashi to shine a spotlight on these local state teams and competitions. More and more Australians are watching sport on Kayo – the one-stop shop for the best sports streaming content.”
“State and community sport is an integral part of Aussie life. It gives our communities several teams to rally behind, breeds healthy competition and is a chance for us to recognise the incredible sporting talent playing at this level.”