Fourth Wall Events has appointed former TikTok executive Victoria Brennan as Client Services Director, expanding its leadership team as the agency builds out a new social offering and pushes into international markets.
Brennan will lead client development and marketing strategy, alongside the creation of SocialFoursight™ – a new capability designed to strengthen Fourth Wall’s social and digital execution.
The Sydney-headquartered experiential agency said the hire supports its continued evolution of services across local and global clients
From TikTok to experiential strategy
Brennan brings more than a decade of experience across marketing, technology, and social platforms.
Most recently at TikTok, she led the strategic and commercial relationship with WPP across Australia and New Zealand, working with agencies, senior marketers and C-suite leaders on partnerships spanning content, creators and generative AI
Her remit at Fourth Wall extends beyond traditional client services.
Founder and Creative Director Jeremy Garling said: “[Victoria will drive Fourth Wall’s offering to a whole new level – utilising her deep understanding of audiences and ability to tap into cultural insights will increase the impact of our work for clients.]”
Brennan said the move marks a shift into a new sector while maintaining a focus on global growth.
“I am thrilled to take on this challenge in a new industry and bring my experience working with global businesses to support Fourth Wall’s continued expansion in the UK and US markets.”
Building scale beyond experiential
Fourth Wall said the appointment reflects its focus on evolving capabilities to benefit client outcomes.
The agency works with global brands including Microsoft, Meta, Amazon, Toyota and Pandora, and operates internationally from its Sydney headquarters.
The addition of SocialFoursight™ signals a move to deepen social integration within experiential and brand campaigns, positioning the agency at the intersection of live experiences, content and digital distribution.
The hire comes as agencies increasingly blend social, creators and live experiences into unified brand strategies.