Former oOh!media sales executive to run transit media co XTD

• During the last seven years, Cadwallader has grown oOh!’s place based media business Locate by oOh!

Digital transit media company XTD Limited has appointed Adam Cadwallader (pictured), as chief executive officer (CEO) and managing director to succeed interim CEO Jason Byrne effective 1 August 2019.

Cadwallader has been in the media industry for over 25 years with the last 19 years spent in the out-of-home media sector where most recently he was group sales strategy director for oOh!media (oOh!), Australia’s largest outdoor company.

During the last seven years, Cadwallader has grown oOh!’s place based media business Locate by oOh! organically and by acquisitions including the integration of Office Media companies, Inlink and Executive Channel Network.

Cadwallader commented:

“I’m incredibly excited to join the XTD business and look forward to working closely with the board to develop a new strategic plan that grows the business by connecting brands with engaged audiences.”

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