Fetch TV and Kargo enter sales representation partnership

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Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns

Fetch TV and Kargo have teamed up to boost the sales of video advertising space on the Fetch aggregation platform. 

Fetch grants access to its TV viewership through both advertising-supported FAST channels and subscription-based channels. Working alongside Fetch’s in-house advertising team, the collaboration with Kargo will extend Fetch’s sales network, catering to Australian advertisers and media agencies.

For advertisers, Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns. Advertisers can opt for standalone video purchases or leverage Kargo’s solutions and targeting capabilities to boost their presence on Fetch’s platform.

This announcement comes as Fetch continues to work through the ongoing migration of the Telstra TV base of around 700,000 subscribers across to Fetch, following the acquisition of a majority share in Fetch TV Pty Ltd by Telstra Group Ltd in 2022.

“With extensive experience in online video over many years, Kargo has developed a suite of enhanced pre roll advertising solutions that have been proven to work much harder than standard pre-rolls,” said Robert Leach, Kargo GM APAC. 

“Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world’s largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favourability and purchase intent when compared to standard CTV pre rolls.” 

Melissa Fitzgerald, head of advertising at Fetch TV, said: “The launch of video advertising on Fetch has been a great success and with demand growing every day.  Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners. Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.”

“We are well aware of the effectiveness of CTV pre-roll,” Leach continued. “This partnership marks a major milestone in shaping the CTV landscape of Australia. Merging Fetch TV’s top-notch content delivery with Kargo’s cutting-edge advertising solutions not only enhances the audience’s ad viewing experience but also boosts brand favorability and recall. It’s a win-win situation for everyone involved.”

See Also: Fetch and ESPN extend current channel distribution agreement

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