Fairfax Media appoints new National Trading Director

Michael Selden to oversee and strengthen Fairfax’s agency trading business

• Michael Selden to oversee and strengthen Fairfax’s agency trading business.

Fairfax Media today announced the appointment of Michael Selden as the new National Trading Director for its Australian Publishing Media division. He starts in the role on 23 November.

Selden will report to commercial development and partnership director Kristiaan Kroon, where he’ll be responsible for agency trading relationships across all media platforms. In this role, Selden will will oversee and strengthen Fairfax’s agency trading business – building on strong existing agency relationships as well as focusing on new ways to engage advertising partners and fuel revenue growth through new technologies, diverse product offerings and unique trading models. His focus will be to drive ad revenue by working closely with agency partners to develop new commercial opportunities.

Selden has more than 11 years experience in media agencies, most recently as Group Investment Director at Bohemia, where he led media partnerships, client negotiations and developing new investment products. Previously, he was Trading Director at Ikon Communications.

Kroon said: “We are delighted that Michael has joined Fairfax. He brings a wealth of experience from his agency background with extensive knowledge of the opportunities and challenges facing Australian media agencies today. He is a great addition to our growing team. This role will help us build even stronger relationships with our agency partners.”

Selden said: “I’m extremely excited to be joining Fairfax which has such a rich history in the Australian media market. I’m passionate about the brands and the direction the company is headed to in the ever-evolving world in which we operate. Opportunities like this don’t come around too often and I can’t wait to get started with the team.”


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