May saw a rise in creators lean in to food, fashion and family content and result in a rise of follower numbers, according to content creator discovery platform Fabulate.
Ginger and Carman, fashion creators based in Melbourne, were amongst the fastest-growing Australian creators in May with their Instagram following passing 100,000 followers, while their TikTok has more than 400,000.
Parenting TikToker Tash Delrosario and meal prep food YouTuber Filling Meals also saw significant growth in their subscriber counts over the month.
Lucy Ronald, Head of Strategy & Talent at Fabulate, noted that content that saw the fastest growth came from creators who leaned into unique lifestyle content.
“Take Ginger & Carman – long-time favourites in the Melbourne scene. They’ve stayed true to their style and it’s paying off. Their consistent growth shows they really understand their audience and know how to create content that lands, whether that’s for the laughs, the vintage fashion, or the feel-good friendship vibes.”
“Tash Delrosario is another great example of a creator resonating through honesty. Her stories around parenting two autistic daughters are raw and real, which is clearly striking a chord. And on YouTube, Filling Meals is making healthy eating feel achievable with simple, fuss-free meal tips that are as practical as they are popular.”
Ronald added that audiences are scrolling the platforms to fine “content that’s not only entertaining, but that feels real.”
“Ginger & Carman, Tash Delrosario, and Filling Meals all hit that sweet spot – offering something fun and engaging while actually helping people in some way,” she added.
May’s fastest growing creators were:
Ginger & Carman – Winners of this year’s AiMCO Best Beauty, Fashion & Style Creator award, the duo’s content blends humour, friendship, and a love of vintage fashion
Tash Delrosario – Delrosario, a mother to two autistic daughters, shares the highs and lows of parenting with raw honesty and warmth in her content. Her videos are as heartening as they are real – offering an authentic voice in the parenting space and building a deep sense of trust with her audience.
Filling Meals – In a saturated category, Filling Meals has carved out a niche with over 150,000 YouTube subscribers. The channel serves up practical, no-nonsense meal prep ideas focused on sustainable, smart ways to lose weight – perfect for busy lives.
Top image: Tash Delrosario, Ginger & Carmen, Filling Meals