Hubbl has renewed its technology partnership with Comcast, reaffirming Foxtel Group’s long-term commitment to the platform as it continues to expand the hybrid streaming ecosystem launched in February 2024.
The new agreement extends Hubbl’s collaboration with Comcast, leveraging its Entertainment OS to power a “one-of-a-kind viewing experience” for Australian audiences.
Hilary Perchard, CEO of Foxtel, Kayo and Binge, said the renewed partnership underscores the company’s focus on customer-led innovation.
“We are committed to Hubbl. We have a loyal, highly engaged customer base that loves the product, and we are pleased to have completed a new agreement that extends our relationship with Comcast,” Perchard said.
“It allows us to focus on providing the technology to reflect what app-savvy users expect from their TV experience and what they value most about Hubbl.”
Strong growth and record engagement
Since launching in early 2024, Hubbl has attracted a growing, engaged audience drawn to its ability to simplify fragmented streaming experiences.
The platform brings together 19 local and global apps – including Kayo Sports, Binge, Netflix, Disney+, Prime Video, Apple TV, HBO Max, Stan, Paramount+, YouTube, and the free-to-air BVOD services – on one interface.
Features such as universal search, a single watchlist across apps, and plug-and-play free-to-air access have positioned Hubbl as a connected TV built for today’s “app-native” households.
Perchard said viewing across Hubbl devices had reached record highs in recent months, driven by customers embracing the device’s ease of use and streamlined functionality.
Simplifying for customers
Hubbl will make a small adjustment to its offer in December, retiring its Stack & Save feature to simplify billing – a move the company says reflects direct feedback from customers seeking a cleaner, more intuitive experience.
Extending the Comcast partnership signals Foxtel Group’s continued investment in Hubbl as a next-generation viewing platform.
With audiences increasingly shifting from broadcast to connected devices, the group is betting on Hubbl’s hybrid model to stay ahead of evolving streaming habits.