EssenceMediacom has announced the retention of the Uber account in APAC. In an expansion of its remit, EssenceMediacom Australia will now lead the central APAC hub for the region from their Sydney headquarters.
Across APAC, the deal is reported to be worth approximately USD$150 million.
The transition starts immediately with the implementation of the new agency model, centrally hubbed out of Sydney, currently underway.
“We are delighted to continue our relationship with EssenceMediacom in APAC,” Joe Lunn, Uber’s APAC head of media said.
“They have been valued partners, continuing to evolve their offering with a strong track record that is held up as best practice globally. Throughout the pitch process they demonstrated their consistently high quality of strategic thinking and media expertise across the region, with great talent that are passionate and knowledgeable about our business. With a new APAC hub in Sydney and more integrated teams in the local markets, we’re excited to continue working with EssenceMediacom on our goal to reimagine the way the world moves for the better.”
Pippa Berlocher, CEO EssenceMediacom Australia, said “We are thrilled to be continuing our longstanding partnership with Uber in APAC, and especially excited about taking on the central hub leadership role in Sydney. I’m so proud of the team and blown away by the passion and knowledge they continually demonstrate for Uber’s business, it was wonderful seeing them bring our breakthrough product to life throughout the pitch process. I look forward to what’s next for our partnership so we can continue to deliver breakthrough thinking and results for their business across the region.”
Stevie Douglas-Neal, managing director EssenceMediacom Sydney – who will be responsible for leading the central hub out of Sydney and implementing the evolved agency model across APAC – said: “It has been a privilege to work alongside the EssenceMediacom and Uber teams across the region and I’m pleased we will be continuing this partnership. I’m particularly excited about taking on the leadership role to embed the central hub and look forward to seeing the business growth we can deliver for Uber with one cohesive approach applied in APAC, which also takes into consideration local market nuances.”
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