EssenceMediacom Australia has retained Mable, a technology company that connects people looking for disability or aged care support with local independent support workers.
The account will continue to be serviced out of EssenceMediacom Sydney and led by client partner Daniel Morgan.
As the aged and disability category continues to grow, Morgan and his team will drive integrated media solutions to help Mable deliver marketing breakthroughs in the new communications economy.
Guillaume Papillon, Mable’s head of marketing and communications, said the company had an interesting challenge to solve with its media approach because of their diverse customer base and unique visions of independence.
“We needed to find a way for our brand to resonate with our breadth of audiences, while effectively engaging with the right segments,” he said.
“EssenceMediacom impressed us with their thorough understanding of the needs of people with disability, older people and support workers. These insights led them to bringing to life a genuine, cut-through idea that is true to our brand, while celebrating the people whose lives Mable has changed for the better,” Papillon added.
Pippa Berlocher, CEO, EssenceMediacom Australia, said the team was delighted to continue its long-standing partnership with Mable.
“As a purpose-driven business that improves people’s lives, it’s one that we feel very passionate about. The pitch was a wonderful opportunity to demonstrate our Breakthrough process, including our insights, data-led strategy and planning capabilities,” she added.
Disability is a key focus of GroupM and EssenceMediacom’s wide-ranging Diversity, Equity, and Inclusion strategy, “Better for All.”
Last year, GroupM and its agencies introduced the industry’s first Disability Action Plan providing a measurable, action-oriented framework designed to make the business more accessible and inclusive to people living with disability.
The strategy aims to provide a measurable, action-oriented framework designed to make the business more accessible and inclusive to people living with disability.