Emotive has welcomed six new hires across the business in brand experience, account management, design, creative and production.
The announcement follows a strong 12 months for the agency that saw six new clients join, the launch of a specialised brand experience service, and the relocation to a new office space in Coogee.
Joining the agency is Rebecca Gelao as head of brand experience. She brings a wealth of knowledge and experience with experience working for some of the world’s leading organisations in both the Corporate and Government sectors.
Gelao has produced brand activations for Facebook, Instagram and Seven West Media, as well as major public events such as Breakfast on the Bridge, Australia Day, New Year’s Eve and Vivid Sydney for the likes of Prince William, Pope Benedict and The Wiggles.
Gelao said of her new role: “To lead this specialised Brand Experience unit with the backing of the larger integrated creative agency is an incredibly exciting opportunity. Emotive is renowned for innovative work that emotionally connects, and I am looking forward to pushing the creative boundaries even further.
“Particularly at a time when more and more brands are looking to create deeper consumer engagement through tangible experiences.”
Joining the independent creative agency’s account management team is Liam Walker as senior account director and Robyn Claffey as account director.
Walker’s creative agency experience includes VCCP in London to Special Group in Australia. He has led integrated campaigns across the APAC region for Uber Eats, to highly-targeted digital B2B campaigns for Virgin Trains in the UK.
Claffey, who spent three years at The Public House in Ireland, also brings extensive experience with an account management background across scaled integrated campaigns.
Both Walker and Claffey bring considerable experience in telcos and will bolster the account management structure on Optus under the direction of Andrea Dalton Doran.
Chris Cooper, senior designer, and Will Bentley-Hawkins, copywriter, join the creative side of the business,
Paul Sharp, the creative director of Emotive, said: “With his technical prowess and sublime illustrative skills, Chris’ arrival will massively help us on our journey to establish Emotive’s design wing as a top drawer, award-winning offering.”
Bolstering the production offering, both integrated production as well as independent end-to-end film production, is Sophia Del who joins as senior producer from 303 MullenLowe
Del brings eight years of production expertise covering both integrated and line producing.
Emotive’s found and CEO Simon Joyce, founder and CEO, of Emotive said: “It has been a year of relentless momentum, and the business has evolved considerably.
“From bedding down in our revamped dive shop in Coogee to new clients and service areas, we have never been more ambitious to deliver better and better work. But the best part about the last 12 months has been the growth of the team, with 17 amazing new recruits.
“So to add another 6 team members of such calibre is super exciting, and I can’t wait to see the impact they will have on the work and the culture.”
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Top image:
First row, left to right: Rebecca Gelao, Liam Walker, Chris Cooper
Second row, left to right: Sophia Del, Robyn Claffey, Will Bentley-Hawkins.