Emmy Award nominee Tristan Graham moves to Clemenger BBDO

tristan graham

Award-winning creative leader Tristan Graham has left his seven-year post at Goodby Silverstein & Partners (GS&P) in San Francisco to join Clemenger BBDO as executive creative director in the Melbourne office.

Graham successfully launched Xfinity Mobile – a new mobile network – during his time at GS&P, which has grown from zero customers to a staggering 4.6 million customers. During his time at GS&P, he also ran the Comcast Business account, where he assisted the brand in achieving revenue growth of over $1 billion in the last 12 months.

Jim Curtis, Clemenger BBDO’s chief creative officer said: “I am absolutely thrilled to have a talent of Tristan’s calibre and experience join and help lead our team.

“His track record in world-class creative environments, modern skillset and leadership credentials make him a huge asset to not just our growing team, but our clients as well.”

Graham’s campaigns have won awards at major international festivals, including Cannes, D&AD, WARC, Webby Awards, Effies and One Show. He received the Cannes Effectiveness Grand Prix in 2014 for his “Guilt Trips” campaign for V/Line trains, and in 2022 he was nominated for 5 Emmy Awards.

On the move to Clemenger BBDO, Graham said: “When I lived in Australia, Clems was the agency I always wanted to work at, so to get the opportunity to come home and help lead the Melbourne office was too good to pass up.

“The level of talent is truly exceptional, and the standard they hold themselves to creatively is uncompromisingly high.”

During his time at GS&P, Graham ran Propel (Gatorade) and One Medical—a health tech brand he helped build to its recent $3.9 billion Amazon acquisition.  

Graham will work alongside executive creative directors Rich Williams and Darren Wright and will be based in the Melbourne office. 

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