E! Entertainment Television expands digital publishing business in Australia

‘Our aim is to deliver local entertainment news in a fun, informative and positive way.’

E! Entertainment Television Australia – NBCUniversal International Networks’ (NBCUIN) pop culture channel – is expanding its digital publishing business in Australia with the appointment of a local E! News editorial team.

NBCUIN said in a release that E! News is the go-to destination for entertainment news stories, currently reaching over 800,000 unique visitors from Australia each month:

“The appointment of the E! News Australia editorial team is integral to our digital content strategy, which seeks to grow our local digital audience and in turn introduce new viewers to our linear channel,” said Chris Taylor, managing director, NBCUniversal International Networks and Television Distribution, ANZ.

“We have opened up new revenue opportunities in the branded content, native editorial and video space, offering our advertising clients integrated partnerships across our multiplatform ecosystem.”

The newly created E! News Australia editorial team will be responsible for delivering local pop culture news, red carpet event coverage, exclusive interviews, celebrity lifestyle content, video entertainment packages and social initiatives, which will sit alongside E! News US content.

The E! News Australia new appointments are:

• Ashley Spencer (pictured L) has been appointed managing editor, E! News Australia. Spencer was previously editor of Nine Entertainment Co.’s TheFIX and senior editor at Us Weekly in New York. She has also written for The Hollywood Reporter, VICE, Women’s Health and HuffPost.

• Winsome Walker (pictured R) joins as associate editor. Walker was formerly a digital content editor for marie claire and has also held roles at Who magazine and News Corp.

Additionally, a network of contributors in Australia will deliver long-form articles, opinion pieces and TV recaps.

“Our aim is to deliver local entertainment news in a fun, informative and positive way, with E! News being the trusted, dedicated entertainment authority in Australia,” said Spencer. “We’re thrilled that our digital audience has welcomed the addition of Australian content on E! News and in just a few weeks we have already seen high engagement for local stories across our social platforms.”

E! is also extending its digital offering over the next few months to include a number of locally produced short-form video series covering beauty, fashion, fitness, home and travel. Several of the series will be hosted by E! Australia’s Ksenija Lukich.

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