The JV partners of specialist magazine brand Drone are looking for a publisher interested in taking over the title.
Drone magazine was launched in June 2015 as part of Yaffa Media’s group of photo magazines. Yaffa had employed a drone operating company called Droneheadz to shoot some video for an AdNews event in late 2014. This led to Droneheadz approaching Yaffa with the idea of working together on a drone magazine.
The principals of Droneheadz are Andy Willmott and Craig Newlyn and they have been the main drivers of content in the magazine. They also own the domain dronemagazine.com.au.
The recently retired former Yaffa Media executive Jeremy Light was publisher and editor of the print edition, which was published twice a year.
The last print edition, issue 6, was published in December 2017. It is still available in some newsagencies.
The JV agreement was essentially that Droneheadz would receive a consultancy fee and a percentage of the bottom line while Yaffa would take care of production, distribution and the commercial side.
Yaffa Media has no financial stake in the brand and has no objection to another publisher taking it over.
Light is working with Droneheadz trying to find another publisher willing to take it on.
Light told Mediaweek the drone market is growing and highly active, generating a lot of interest in both the consumer and business markets. “New drone products and new ways of using drones are being developed all the time.”
Anyone interested in receiving further details could contact Light at [email protected].