DoubleVerify has launched a new tool to tackle the rise of low-quality AI-generated content across social and video platforms.
The company has expanded its DV AI Verification offering to include AI SlopStopper for social, designed to help advertisers safeguard brand reputation and improve media quality.
Fighting the rise of AI “slop”
As generative AI accelerates content creation across digital platforms, distinguishing credible media from mass-produced, low-value output has become increasingly complex.
DoubleVerify CEO Mark Zagorski: “Generative AI is accelerating content creation at a massive scale across the open web and proprietary video platforms.”
CEO Mark Zagorski said the new solution gives brands more control in an evolving media landscape.
“With the expansion of DV AI Verification to include DV’s AI SlopStopper for Social, we are empowering advertisers to ensure their brand investment is protected wherever they spend while driving stronger media outcomes,” he said.
Blending AI with human oversight
The tool builds on DoubleVerify’s proprietary detection technology, combining AI-driven analysis with human oversight to identify and categorise low-quality content at scale.
These insights are integrated into DV’s existing pre-bid brand suitability controls, allowing advertisers to refine where their ads appear before campaigns go live.
Expanding AI Verification
AI SlopStopper is part of DV AI Verification, first introduced in November 2025, which helps advertisers detect AI-generated interactions and avoid unsuitable content across digital environments.
The broader offering sits within DoubleVerify’s Media AdVantage Platform, which combines media verification, ad optimisation and campaign measurement.
Pre-screen avoidance via AI SlopStopper is currently available on YouTube, with support for additional social and video platforms expected later this year.
Main image: Mark Zagorski