Disney announces Star to launch Australia in February 2021 for $12 monthly

Star

• Disney shared new details for its international general entertainment content brand, Star

The Walt Disney Company has revealed the ambitious next steps in its global streaming expansion at its 2020 Investor Day, with new details on the future of its direct-to-consumer services Disney+, Hulu and ESPN+, a first look at its upcoming international general entertainment content brand, Star, and previews of its slate of all-new content.

During the Investor Day presentation, the company announced that, as of December 2, its portfolio of direct-to-consumer services has exceeded a total of 137 million global paid subscriptions, including 11.5 million ESPN+ subscribers, 38.8 million Hulu subscribers, and 86.8 million Disney+ subscribers since its launch in November 2019.

Disney shared new details for its international general entertainment content brand, Star, which will be included as part of Disney+ in select international markets, and launch as a separate streaming service in Latin America as Star+. The Star brand will serve as home to thousands of hours of television and movies from Disney’s creative studios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, and more, enhanced by the addition of local programming from the regions where available.

Star will launch in Europe and several other international markets including Australia on February 23, 2021 as a fully integrated part of Disney+.

The cost for Australian subscribers will be $11.99/month or $119.99/annually.

Over the next few years, Disney+ plans to release approximately 10 Star Wars series and 10 Marvel series, as well as 15 Disney live action, Disney Animation, and Pixar series, as well as 15 Disney live action, Disney Animation, and Pixar features — all in addition to the premium content set to premiere in theatres or on linear channels before coming to the streaming service.

In addition, it was announced that Walt Disney Animation Studios’ Raya and the Last Dragon will be available on Disney+ with Premier Access in most Disney+ markets, at the same time as it is released in theatres, on March 5, 2021. Premier Access for the title will be priced at US $29.99. Internationally, many upcoming original titles from Disney Television Studios, FX and 20th Century Studios will also premiere on Disney+ as Star Originals.

Subscribe to the Mediaweek Morning Report with the form below.




Most Popular

To Top