Dentsu Creative appoints Ben Coulson as chief creative officer for ANZ

Dentsu Creative - Ben Coulson

Kirsty Muddle: “Ben will accelerate our agenda to make great work”

Dentsu Creative has appointed internationally recognised creative leader, Ben Coulson, as its new chief creative officer for ANZ.

Coulson’s career has spanned roles in North America, UK, Europe, Asia, New Zealand and Australia. Ranking among Australia’s most celebrated creative leaders of the past decade, Coulson has twice been recognised in the top five CCOs in the world at the Cannes Festival, and in the Top 10 CCOs in the world on The Won Report.

Coulson was formerly chief creative officer of HERO/McCann, Clemenger BBDO, VMLY&R, and George Patterson, where each agency rose to become Agency of the Year on multiple occasions.

Coulson has a wealth of experience across many of the regions most respected brands such as Tourism Australia, Telstra, Qantas, Toyota, Cadbury, Coke, Frucor Suntory, Burger King, Schweppes, Corona, Carlton United Breweries, AFL, Australian Defence Force, Mastercard, Visa, Menulog, Microsoft, eBay, Unilever, GSK, Monash Uni, Melbourne Uni, Wrigley’s, Cottees, Mars, & Vegemite.

Coulson has been recognised with both Cannes & D&AD Agency of the year titles, has three times won ANZ network of the year at Cannes and Spikes, and most awarded agency in APAC at the One Show. Additionally, he’s won multiple Grande Prix, Best of Show and Grande Effies.

Dentsu Creative team

Dentsu Creative team

Coulson said: “Dentsu have the capability to deliver creativity well beyond traditional methods. They are quietly assembling a squad of very talented people, and the global network is catching fire (2nd in APAC on the CB list last week). All compelling reasons for me to crash this party.”

Kirsty Muddle, chief executive officer, Dentsu Creative ANZ, said: “Ben will accelerate our agenda to make great work; work that demonstrates what dentsu can do for brands and businesses when we harness all of our capability, media, experience, technology, data, and gaming. He has the experience and credentials to get us there.”

Coulson starts with Dentsu Creative in December and will report into Muddle.

Coulson appointment follows on from Dentsu Creative’s being announced as RMIT University’s new creative agency partner for APAC, La Roche Posay, Vicinity Centres, and three shortlists for the agency in the 2023 Australian Effies.

Top image: Ben Coulson

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