Deloitte Digital: Sally Hastings and Scot van den Driesen join as associate creative directors

Deloitte Digital

The pair join the Australian firm from San Francisco-based Venables Bell and Partners

Deloitte Digital has welcomed the appointments of Sally Hastings and Scot van den Driesen as associate creative directors, based in Melbourne.

The pair join the Australian firm from San Francisco-based Venables Bell and Partners where they worked on brands including Reebok, Chipotle and Frito-Lay.

Previously they worked at Deloitte-owned agency Heat where they created campaigns for Instagram, EA Sports, THX and Levi’s, winning a host of awards and accolades along the way.

Charles Baylis, executive creative director at Deloitte Digital, said: “We’re always looking for creative talent that can seize the opportunities that exist in a place like Deloitte Digital, and we got lucky.

“Scot and Sal found us. Beyond their experience and talent, we’re really excited to add another two great human beings to the team,” Baylis added.

Hastings and van den Driesen join the fast-growing creative consultancy at an exciting time, with Deloitte Digital Australia recently receiving industry awards.

Hastings said of the appointment: “When looking for an opportunity that wasn’t just more of the same, we couldn’t look past what was happening at Deloitte Digital. We found some smart thinking by some really good people. I’m so pumped to see what we can create together.”
Meanwhile, van den Driesen added of his new role: “As soon as Adrian, Matt, Chuck and co joined Deloitte Digital Australia, I knew it was an agency to watch. And watch I did for years, from afar, with envy.
“So, to say I’m chuffed to be part of the team is an understatement. I can’t wait to get stuck in.”
Hastings and van den Driesen’s appointments are effective from mid-January.
Last year, research by Deloitte revealed that Australian consumers would choose to keep their digital media subscription services rather than cut from their budget.
The report surveyed 2000 people and found that spending money on eating out, alcohol and tobacco, and groceries would be cut first over spending on digital entertainment.
Per household, Australians now have 3.1 digital media subscriptions, compared to last year’s 2.3. Most subscriptions are for TV & movie services at 74%, music at 44%, sports at 30%, gaming at 5% and news at 4%.
See also:
Deloitte research reveals Australians would choose streaming TV over eating out

Top image, left and right: Sally Hastings and Scot van den Driesen

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