David Lee appointed Initiative’s national head of digital partnerships

• David Lee has been appointed national head of digital partnerships at Initiative

David Lee has been appointed national head of digital partnerships at Initiative, a new role at the media agency network.

He takes on direct responsibility for helping clients with digital centric strategies, end-to-end content marketing, media partnerships, investments, operations and measurement.

Lee has been promoted from his role as head of digital at Initiative Melbourne and has 14 years’ experience in media working across all major categories. Prior to joining Initiative he was a co-founder of the ASX-listed influencer agency Nuffnang, where he pioneered the first influencer campaigns that created the basis of today’s marketplace for influencers and brands.

Nick Durrant, Initiative Australia’s chief partnerships and investment officer, said Lee is already well known in the industry for his strong business acumen and focus in delivering measured and proven results for clients.

“David has great skills and experience in driving everyday digital, including product quality, innovation, market-leading media partner relationships and engagement,” said Durrant. “His remit now also covers native content, dynamic creative optimisation and the overall quality of digital work leaving Initiative.”

Lee said, “I feel privileged to be part of Initiative that has been growing strength-to-strength in Australia and I am excited to lead our digital partnerships nationally.

“As digital become ubiquitous in all media, it’s even more critical that we help clients form the right partnerships that unlocks value and growth in their business. Fragmentation, viewability and measurement continues to be industry challenges and it is important we help clients demand quality and results from our digital partners.

“I have a passion and strong belief in the strength of our digital capabilities and I look forward to building our next phase of growth in my new role.”

In addition to his Initiative role, Lee is an advisory board member at Channel 31, Victoria’s community TV network, and VidCon, the world’s largest conference for content creators.

He is currently completing an Executive MBA at Melbourne Business School.

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