CNN, an original Snapchat Discover launch partner, is unveiling The Update – a new daily Snapchat show that provides a rundown of the biggest news from CNN reporters and bureaus around the world.
CNN will provide a daily show that runs at 6am HKT, and produce breaking news segments.
Tapping into the largest global newsgathering operation, reporting from CNN’s own anchors, correspondents and reporters will publish on Snapchat throughout each day and timezone, with rolling updates as news breaks. Each show will feature five or more stories from CNN’s team around the world, further cementing CNN as a key source of breaking news for Snapchatters.
“We are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way with The Update,” said Samantha Barry, CNN’s executive producer for social and emerging media.
“In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone. So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”