Clemenger Group has appointed Jim Curtis as the national chief creative officer for Clemenger BBDO.
In the role, Curtis will lead the creative discipline across both Melbourne and Sydney agencies.
The newly appointed CCO will focus on applying the agency’s creative thinking to create new opportunities and solve business-critical challenges for clients across Australia.
The national role will also see Curtis bring together “the brightest creative minds to drive client growth, without barriers or borders.”
Before the promotion, Curtis was the executive creative director at Clemenger BBDO Melbourne.
In the role, he lead several award-winning campaigns since joining in 2020 and was ranked Australia’s number one creative leader by advertising, design and digital marketing award program, One Show in 2022.
Les Timar, Clemenger Group CEO, welcomed Curtis’ appointment. He said: “Jim is passionate about reimagining the value brands bring to their consumers’ lives, creating innovative and inspiring environments for his teams, and working with good people who love making great work.”
“His appointment reinforces Clemenger BBDO’s mantra that creativity is always the answer and its ambition to always be at the heart of the country’s most iconic and heralded pieces of work.”
“The elevation of Jim into this national role is also critical to the continual evolution of the Clemenger BBDO model and taking creativity to places it has never been before with the agency.”
Jim will work closely with the creative teams in Melbourne and Sydney to transition into this national role, with the support of Clemenger BBDO agency leaders Jim Gall and Brent Kerby.
This comes after Clemenger BBDO announced the appointment of Melanie Campbell as head of PR and Influence across Melbourne and Sydney, back in May.
In the role, Campbell will lead earned media strategy for the agency’s existing roster of clients while driving new business under an integrated offering that will bring together the best minds from creative, planning, social strategy, content production, experiential and partnerships, as well as earned media and talent strategy, to provide an agile solution that will drive culturally relevant impact for brands.
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Top image: Jim Curtis