Claxon has been appointed as the creative and media agency for Gold Coast family dental practice, Coastal Dental Care.
The independent growth agency will be handling all aspects of creative development and media for Coastal Dental Care as it scales from its current 15 locations to 150 nationally over the next three years.
Helping to underpin their rapid expansion is an exclusive partnership with Australian wonder brand HiSmile, as it drives adoption of their in-chair teeth whitening treatments throughout Coastal Dental Care practices.
The HiSmile partnership will pave the way for the future of teeth whitening in the industry, giving patients incredible results without the side effects of traditional in-chair whitening.
Coastal Dental Care provides a range of services including general dental services, cosmetic treatments including HiSmile in-chair whitening and veneers, as well as restorative and more complex procedures.
In addition, the family-friendly dental teams also help patients on their journey to a straighter smile by offering clear aligners such as Invisalign.
Chief operating officer, Deborah Houlahan said: “The one thing that set Claxon apart was how well they understood our business and growth objectives.
“Their team listened and responded to our needs with a creative and media approach to support our long-term growth plans. We’re really excited to be working with the Claxon team,” she added.
Claxon chairman and CEO Daniel Willis said: “Coastal Dental Care is a brand hungry for growth, and we’re fortunate to be partnering with them during such an exciting time in their business.
“The opportunity to work collaboratively with both the CDC and HiSmile teams to ensure the successful launch and delivery of their partnership, while driving CDC’s geographical expansion, is the type of work that inspires us as an agency,” he added.
This comes after Claxon added the new car website, CarExpert.com.au, to its list of clients after being appointed as its creative and media agency earlier this month.
Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media with the goal of making CarExpert a household name and a must-visit destination before the purchase of a new car.
See also: Claxon adds CarExpert to client roster after pitch win