Claude Outdoor, sister company to TorchMedia, has secured the exclusive advertising rights to Avalon Airport.
The rights include large format billboards on the Princes Highway and Airport Drive and internals in the Domestic and International Terminals which feature new large format internal LED displays.
Avalon Airport services over 1,300,000 passengers following the recent opening of the International Terminal. The new International Terminal features anchor carrier Air Asia.
Phillip Hare, managing director of Claude Outdoor said:
“With the addition of the International terminal Avalon Airport is now a gateway to Victoria and in particular Melbourne, Geelong and the Surf Coast. We are also seeing an expansion in passenger numbers using Avalon as a hub connector to Sydney, Adelaide and the Gold Coast.
“Avalon is a fabulous addition to our airport solutions for SMEs and local businesses. Avalon presents the perfect opportunity to target both domestic and international travellers.”
Claude Outdoor’s airport media portfolio continues to grow, reaching nearly five million passengers annually. In addition to Avalon, Claude Outdoor’s portfolio includes Sydney’s Rex Terminal, Hobart, Launceston and Devonport.