Independent distributor all3media international has signed an exclusive volume deal in Australia with reality SVOD, hayu.
Hayu Australia now exclusively offers all eight series of USA Network’s acclaimed Chrisley Knows Best, plus reality favourite – The Only Way is Essex (Towie).
The deal sees hayu exclusively secure Chrisley Knows Best, the long-running show produced by Maverick Television and all3media America for the USA Network. Seven series – totalling 212 episodes – have been acquired, plus the recently announced new eighth series.
Chrisley Knows Best follows the lives of American multi-millionaire entrepreneur Todd Chrisley, his wife Julie and their five children. Atlanta’s finest family patriarch accepts nothing but the best, and it’s become a full-time job for Todd to micro-manage his family.
hayu Australia has also licensed the latest series of Lime Pictures’ BAFTA-winning The Only Way is Essex. Offering a unique take on life east of London, reality sensation “Towie” has become a favourite globally, with a loyal fanbase in Australia.
Julie Dowding, SVP Australia, New Zealand at all3media international, commented, “We’re very pleased to see the Chrisley clan find their perfect home in Australia as Chrisley Knows Best arrives there on hayu, as well as the ever-popular Towie, returning with all the latest goings-on from Essex. With all episodes available, Chrisley Knows Best offers ideal content for on-demand viewing, giving fans the chance to fully experience Todd’s unique style of parenting as they immerse themselves in the lives of this colourful and entertaining family.”
“We’re thrilled to provide our subscribers with more top-quality content through this licensing deal withall3media international,” said Hendrik McDermott, Managing Director of hayu and SVP, Branded On-Demand, NBCUniversal International. “Over the course of four years in market, hayu has enjoyed steady subscriber growth proving that Aussies crave reality TV. And, with our investment in more than 300 shows and 8,000 episodes, hayu remains the premier destination for all the best reality TV, all in one place.”