CHE Proximity has rebranded as CHEP Network to deliver on its new positioning of being built for ‘New Economy Creativity’.
The change has been a catalyst for the company to “reimagine” the business around a new economy and develop a new model to ensure creativity, media, technology, and data is at the centre of their client’s growth following the Covid Pandemic.
CEO Justin Hind said of the rebrand: “The past two years have brought irreversible change to the way we work, shop, socialise, exercise and live life every day. That change has been a catalyst for us to reimagine our business around the new economy, and the development of a new agency model that will ensure creativity, media, technology, and data is at the heart of supporting our clients’ continued growth, no matter the challenge or channel.”
The rebrand will straighten the agency’s capabilities and make it easier and flexible for clients to engage with certain or all aspects of the agency.
The CHEP Network includes CHEP Media, CHEP Consulting, CHEP PR, CHEP Creative, CHEP Research, CHEP Social, CHEP Data & BI, CHEP Tech, CHEP Experience, CHEP Design, and CHEP Content.
“Flexibility and accelerated responsiveness are fundamental to how our clients run their businesses in this era. The CHEP Network is designed to mirror the structure and pace of change our clients experience every day,” he added.
Gavin McLeod, chief creative officer, said: “A lot has changed recently, but what’s really happening is our values are changing. And, when what matters to people changes, society changes. A New Economy takes shape, full of consumers who expect companies to play a bigger role in helping solve the world’s problems.
“At CHEP we are inspired by this change and believe our purpose is to help ambitious brands become positive forces in the new economy,” he added
Hind continued: “Our new model combines market-leading scale and capability, combined with the spirit of independence. More doors into the agency, more access to our leaders, more combinations of solutions to solve more brand and customer challenges. It’s a winning formula for our clients and the people who make our business what it is today”.
McLeod added: “Whether it’s creating experiences that enable brands to be bigger positive forces in people’s lives, using creativity to enrich the technology we use in our daily lives for the good or to imagine new ways of doing business that positively impact the planet, New Economy Creativity will be at the heart of our business.”
Hind stepped into the role CEO for the agency in December 2020.