Marketing Archives - Page 17

Cashrewards hunts for new CMO

The listing comes after Mediaweek revealed the departure of former CMO Nicole Bardsley in February.

Virgin Australia launches next chapter of 'Bring on Wonderful' via Special

Virgin and Special launch next chapter of ‘Bring on Wonderful’

Nils Eberhardt: “The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes.”

Christopher Riggert directs ‘Pointless’ film for Telstra via +61

Brands

First +61 film work for Telstra launches: ‘Pointless’

The second instalment of work, and first TVC, from +61 has dropped.

'The summer beer you can drink all year' in latest from Thinkerbell for Lion

Brands

XXXX is ‘summer beer you can drink all year’ in latest from Thinkerbell

XXXX has also created the Summer Bright Ice Bucket Hat: a hat and a beer cooler in one.

Brands

HoMie and Town Square launch ‘Give One. Get One.’ for youth homelessness

"It's about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way."

Brands

Flight Centre and VML launch Envoyage B2B brand

The Envoyage brand is slated for rollout throughout 2024 and into 2025.

Pepsi launches new look via Special PR at the Pepsi Pulse Collection. Pictured - Samantha Harris. Credit Magner Media

Brands

Pepsi launches new look in first major work with Special PR

Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”

Brands

Pure Blonde partners with The Monkeys to relaunch brand

Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...

Brands

BMF launches first work for a2 milk, ‘Only a2 will do’

Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."

Brands

Supercars teases latest work with Jessica Mauboy via Wildcard

Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."

McDonald's (Macca's) 4 second Big Mac Chant promo via DDB Sydney, adam&eveDDB, OMD, and Snapchat

Brands

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.

Brands

Kia names its ute: The Tasman

The announcement answers Kia's blockbuster teaser ad launched in March.

Rapper Latto 'Talks Snacks' in Thinkerbell's latest work for Menulog

Brands

Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog

The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.

Brands

Michael Hill names Miranda Kerr as first brand ambassador

Kerr joins as part of the jewellery's global rebrand via CHEP.

Brands

Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell

The Healthcaring master brand platform was introduced by Thinkerbell in October 2023.

Audio

ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD

“With fraud and scams on the rise, who wouldn't want one of the world's foremost avian predators on their side?"

Five by Five and This is Flo launch 'magical' campaign for BPAY (Australian Payments Plus)

Brands

Five by Five and This is Flow launch ‘magical’ campaign for Australian Payments Plus

Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."

Forethought - Ken Roberts and Professor Ujwal Kayande

Marketing

Forethought expands Professors in Residence program

The program sees scholars with strong ties to Melbourne Business School dedicate time as in-office mentors and consultants to Forethought staff.

Mediaweek

Marketing page 17

Cashrewards hunts for new CMO

Virgin and Special launch next chapter of ‘Bring on Wonderful’

First +61 film work for Telstra launches: ‘Pointless’

XXXX is ‘summer beer you can drink all year’ in latest from Thinkerbell

HoMie and Town Square launch ‘Give One. Get One.’ for youth homelessness

Flight Centre and VML launch Envoyage B2B brand

Pepsi launches new look in first major work with Special PR

Pure Blonde partners with The Monkeys to relaunch brand

BMF launches first work for a2 milk, ‘Only a2 will do’

Supercars teases latest work with Jessica Mauboy via Wildcard

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

Kia names its ute: The Tasman

Rapper Latto ‘Talks Snacks’ in Thinkerbell’s latest for Menulog

Michael Hill names Miranda Kerr as first brand ambassador

Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell

ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD

Five by Five and This is Flow launch ‘magical’ campaign for Australian Payments Plus

Forethought expands Professors in Residence program