Most Australian marketers still prioritise identity over mindset, GumGum finds
Matt Coote: "Australian marketers have clearly embraced mindset as a concept. The challenge now is moving it from something teams consider to something they actually plan and buy against."
by Alisha Buaya – Oct 21, 2026
CBA announces marketing leadership appointments
The changes follow the announcement that Chief Marketing Officer Jo Boundy will leave.
by Alisha Buaya – Oct 15, 2026
NRMA Insurance to return as major partner of Sculpture by the Sea
“We’re proud to help artists, students and the broader community experience the joy, inspiration and creativity of this much-loved event."
by Alisha Buaya – Oct 15, 2026
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Howatson+Company and Petbarn launch branded entertainment approach
Kate Blythe: "Brands that attract loyalty participate in culture, rather than interrupt it. We have a loved brand, and deeply recognisable characters."
by Alisha Buaya – Oct 13, 2026
Kim Cattrall steps into familiar PR shoes in Meltwater's global brand campaign
Jenny Force: "[Cattrall's] iconic roles taught a generation about reputation and relevance, and with this campaign, she is stepping into the role of executive and driving impact in those areas in the age of AI."
by Alisha Buaya – Oct 13, 2026
Latest stories
The battle of the 'just': Powerade and Novig go head to head in Times Square
Powerade's new campaign “never just sports” is a clear swipe at Novig's viral ads that feature a practically nude Sydney Sweeney.
by Alisha Buaya – Oct 13, 2026
AI is the top influence on senior marketing leaders' confidence, research finds
Jess Torstensson: "Confidence isn't about trusting AI more, it’s about knowing when to trust it, when to challenge it, and when to trust yourself."
by Alisha Buaya – Oct 11, 2026
Sydney Sweeney and Novig score again in second raunchy ad installment
"There are grown men making spreadsheets to bet on what colour underwear I’m wearing. I mean, I’m flattered."
by Alisha Buaya – Oct 11, 2026
Black Friday leads Christmas sales influence among Boomtown shoppers
Francesca Ryan: "Black Friday has firmly cemented its position as the leading sales event influencing Christmas purchases for Boomtown shoppers, as customers continue to seek out value."
by Alisha Buaya – Oct 6, 2026
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Podean Marketplace Index: Australian brands lag on Amazon media and AI readiness
Travis Johnson, global CEO of Podean, said: "Brands have no shortage of data, but understanding what strong performance actually looks like is much harder. "
by Alisha Buaya – Oct 6, 2026
LinkedIn: B2B marketers say growth hinges on winning over Gen Z and Millennial decision makers
Andrea Rule: "There is no more valuable currency in the world than trust. The brands that win will show up creatively, through the people and channels their audiences trust most."
by Alisha Buaya – Sep 25, 2026
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
MooGoo enters kids' oral care with The Wiggles content play
The year-long branded content platform builds on The Wiggles’ 2020 hit video that generated more than 29 million views.
by Staff Writer – Sep 16, 2026
Bunnings goes to the movies for PAW Patrol: The Dino Movie
Bunnings Minchinbury became a working cinema for PAW Patrol: The Dino Movie's opening weekend.
by Staff Writer – Sep 15, 2026
Marketing genius: if you didn't know about HYROX, you do now
Did the brand set this up? No. But has it been ultimately good for the brand? Yes.
by Nama Winston – Sep 14, 2026
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