Marketing Archives

Cat van der Werff, executive creative director, Canva

Marketing efforts have doubled US consideration: Canva ECD

“We saw almost a 20% increase in the past 12 months in entertainment organisations actively using Canva."

Cancer Chicks launches 'FUCC IT' via Initiative IMPACT & MBCS

Cancer Chicks launches ‘FUCC IT’ via Initiative IMPACT and MBCS

The platform aims to make its tagline “a cultural catch cry” that empowers young women not to let cancer or illness define...

Brands

Mastercard names Florencia Aimo head of marketing

The appointment follows Kirsty Redfearn's departure from the position in March.

Brands

Bread Agency unveils ‘Sounds good’ platform for Connect Hearing

Amaury Treguer: "Being able to clearly hear what people say. Sounds good right?!"

$NAB gets Gen Z to 'Wrangle Your Money' in latest by TBWA\Melbourne$

Brands

Gen Z hosts funeral for cropped puffer in latest from NAB and TBWA\Melbourne

Stoddart: "We decided to let Gen Z take control in a way that felt fun, relatable and appropriately funeral-ly."

Deloitte and International Olympic Committee launch 'The First Effect' Olympics campaign - Sarah Attar, Nicola Adams & Rose Lokonyen

Brands

Deloitte Digital AUNZ and IOC launch co-branded Olympics campaign

Nick Garrett said: "Beautiful work team. So nice to see this idea progress from strategy, into idea and manifest into a wonderful...

Brands

Cashrewards hunts for new CMO

The listing comes after Mediaweek revealed the departure of former CMO Nicole Bardsley in February.

Virgin Australia launches next chapter of 'Bring on Wonderful' via Special

Brands

Virgin and Special launch next chapter of ‘Bring on Wonderful’

Nils Eberhardt: “The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes.”

Christopher Riggert directs ‘Pointless’ film for Telstra via +61

Brands

First +61 film work for Telstra launches: ‘Pointless’

The second instalment of work, and first TVC, from +61 has dropped.

'The summer beer you can drink all year' in latest from Thinkerbell for Lion

Brands

XXXX is ‘summer beer you can drink all year’ in latest from Thinkerbell

XXXX has also created the Summer Bright Ice Bucket Hat: a hat and a beer cooler in one.

Brands

HoMie and Town Square launch ‘Give One. Get One.’ for youth homelessness

"It's about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way."

Brands

Flight Centre and VML launch Envoyage B2B brand

The Envoyage brand is slated for rollout throughout 2024 and into 2025.

Pepsi launches new look via Special PR at the Pepsi Pulse Collection. Pictured - Samantha Harris. Credit Magner Media

Brands

Pepsi launches new look in first major work with Special PR

Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”

Brands

Pure Blonde partners with The Monkeys to relaunch brand

Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...

Brands

BMF launches first work for a2 milk, ‘Only a2 will do’

Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."

Brands

Supercars teases latest work with Jessica Mauboy via Wildcard

Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."

McDonald's (Macca's) 4 second Big Mac Chant promo via DDB Sydney, adam&eveDDB, OMD, and Snapchat

Brands

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.

Brands

Kia names its ute: The Tasman

The announcement answers Kia's blockbuster teaser ad launched in March.

Mediaweek

Marketing page 2

Marketing efforts have doubled US consideration: Canva ECD

Cancer Chicks launches ‘FUCC IT’ via Initiative IMPACT and MBCS

Mastercard names Florencia Aimo head of marketing

Bread Agency unveils ‘Sounds good’ platform for Connect Hearing

Gen Z hosts funeral for cropped puffer in latest from NAB and TBWA\Melbourne

Deloitte Digital AUNZ and IOC launch co-branded Olympics campaign

Cashrewards hunts for new CMO

Virgin and Special launch next chapter of ‘Bring on Wonderful’

First +61 film work for Telstra launches: ‘Pointless’

XXXX is ‘summer beer you can drink all year’ in latest from Thinkerbell

HoMie and Town Square launch ‘Give One. Get One.’ for youth homelessness

Flight Centre and VML launch Envoyage B2B brand

Pepsi launches new look in first major work with Special PR

Pure Blonde partners with The Monkeys to relaunch brand

BMF launches first work for a2 milk, ‘Only a2 will do’

Supercars teases latest work with Jessica Mauboy via Wildcard

McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

Kia names its ute: The Tasman