Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
"There is not one silver bullet when looking to reduce carbon emissions."
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can...
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning...
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney,...
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
M&C Saatchi is the incumbent for BWS, and Thinkerbell holds the Dan Murphy's account.
Harris Galloway has also been appointed as behavioural strategist, and Zach Edwards as comms and culture strategist.
Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson have been made group creative directors.
Michael McEwan: "This work assumes a leadership stance."
Flanagan: "Strike has been a stalwart for over two decades and the work that has been done will ensure that it remains...
Andy Morton: "It’s always a good day when you get to throw the Ford Everest around some rugged locations."
“We saw almost a 20% increase in the past 12 months in entertainment organisations actively using Canva."
The platform aims to make its tagline “a cultural catch cry” that empowers young women not to let cancer or illness define...
Amaury Treguer: "Being able to clearly hear what people say. Sounds good right?!"
“My mantra is that we want our creative thinking to have more impact, more often for our clients."
