Yango will be tasked with media strategy, media planning and media buying for the EV giant.
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
“The automotive industry is at the cusp of a remarkable transformation."
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
"This exciting new partnership brings together two of Australia’s most-loved brands."
The brand revival precedes the 30th anniversary of National Bandanna Day, a milestone event that has raised over $35M for young Australians...
Kerry Cusack: “Social media plays a key role in telling our story."
4WD Supacentre joins list of other spam infringers including Kmart, DoorDash, Ticketek and Uber
MAFS season 11 premiered to a national audience of 1,252,000 and a BVOD audience of 189,000.
The move comes shortly after P&O Cruises launched its first brand platform in 10 years with Supermassive.
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
Adam Wise: “There's a lot of emotion built into the campaign."
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
